Text/Photo Yangcheng Evening News All-Media Reporter Ouyang Zhiqiang Correspondent Zhou Jie
Washed the tower slope water, and the wind was smooth and the water was smooth. As one of the most traditional activities in Foshan, the June Liutapo Temple Fair is not only a folk cultural event, but also an important day for Foshan people to find their roots and nostalgia. This year, the folk cultural activity of the Liutapo Temple Fair in June of the Gengzi year will be held from July 26 to August 31, and will last for more than one month.
It is reported that this year, the Tapo Temple Fair has innovatively launched the “online + offline” gameplay. Develop the H5 game “Cloud Travel” 3.6-kilometer cultural and tourism route of Foshan Old Town, tell Foshan stories, taste Foshan intangible cultural heritage, win exclusive cultural and creative gifts for Tapo Temple Fair, and participate in live broadcast interaction; you can enjoy the beautiful scenery of Foshan offline, enjoy consumption discounts, create an online and offline “Internet celebrity temple fair”, present a feast of “culture + business + tourism” to local citizens, and create a new cultural highland in Lingnan.
New experience of integrating online and offline culture and tourismKomiks
According to the version of Foshan Zhongyi Township Chronicles, “On the sixth day of the sixth month, anyone who lists money to perform a drama with the next order will finish it in a few months.” During this festival, any family doing business in the Pujunxu area will collect money and raise funds, invite local opera troupes to participate in the performance, and hold a grand celebration. Several nearby streets were decorated as flower streets, and the longest birthday celebration lasted throughout the month.
In order to inherit excellent folk traditions and demonstrate the historical and cultural heritage of Foshan, since 2016, Zumiao Street has held the Tapo Temple Fair folk cultural activities every year. In order to do a good job in epidemic prevention and control, this year’s Tapo Temple Fair has been moved from offline to online, and the Tapo Temple Fair H5 with various interactive forms has been launched, allowing citizens to “visit” the temple fair in their hands. The Tapo Temple Fair focuses on the national style and hand-painted pictures, allowing people to understand the history of the original place, visit creative ruins from elegant pictures, and enjoy intangible cultural heritage.
In this H5, the “Memory of Xunyuan Ancient Town” part is particularly eye-catching. This part takes the 3.6-kilometer tourist line of the Zumiao Old Town as the background of the picture, presenting the Tapo Ancient Sites, Chongdeli, Zumiao and Donghuali in the cultural and tourism line in order.Important attractions such as Liangyuan have created a Foshan version of the “Along the River During the Qingming Festival”. It is reported that players only need to successfully collect 6 virtual intangible cultural heritage items in H5 to participate in the “Cross-border Cultural and Creative Market” online lottery event Komiks to obtain offline consumption coupons provided by merchants and exquisite and practical national trend cultural and creative gifts.
It is understood that consumption coupons are suitable for the three major business districts of Lingnan Tiandi, Dongfang Xindi, and Guorui Shengpingli, including as many as 30 shops such as Master Mi, Three Squirrels, and Xingyunlou. The national trend cultural and creative gifts include Tapo Temple Fair cultural and creative T-shirts, fans, canvas bags, and national trend-style books. Among them, Lingnan Tiandi gathered a group of excellent quality coffee shops in Guangzhou and Foshan, and held Foshan’s first truly own fine coffee festival: “Fei Yue Tiandi fine coffee culture festival”. Cinema
Zumiao Street Party Working Committee Secretary Liu Zhicheng said that with the help of the “Internet +” power, the Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”. Through the online drainage effect of the temple fair H5, the more commercial giants see the Zumiao Business District as the key regional role of the integration of culture, business and tourism in Chancheng District, giving birth to more cross-border integration and exploration possibilities for future cross-border integration and exploration and innovation.
New 3.6-kilometer tourism route
At 10 a.m. on July 26, local internet celebrities in Foshan “airdropped” to Tapo and live broadcast the Tapo Temple Fair on Douyin platform. Internet celebrities and netizens “Cloud Travel” 3.6-kilometer cultural tourism route, “Cloud Tour” three major business districts, and “Cloud Eat” Chancheng two major food gathering areas, showing the urban leisure that coexists with the tradition and fashion of the ancestral temple.
It is worth mentioning that the 3.6-kilometer tourist line checked in by Internet celebrities reflects the concept of “slowly enjoying the old city” of the ancestral temple. In recent years, Zumiao Street has planned this 3.6-kilometer old city cultural tourism route based on the profound Lingnan cultural heritage of the old city area. From Tapo Ancient Ruins to ZhongshanThe park connects six Guangdong historical and cultural blocks in the historical and cultural districts of Cinema Street, Liangyuan, Lianhuanan, Renwei, Zumiao-Donghuali, and Xin’an Street, allowing citizens and tourists to experience the charm of the thousand-year-old ancient town and appreciate the charm of Cantonese culture.
There are history everywhere and stories everywhere, which is a portrayal of the ancestral temple and the old city. Zumiao Street currently has 6 historical and cultural blocks in Guangdong Province, 65 streets and alleys for style protection, and 62 immovable cultural relics, including 2 national key cultural relics protection units, 4 provincial cultural relics protection units, and 45 municipal cultural relics protection units. At the same time, Zumiao Street is also the location of “Foshan Ancient Town”, “the hometown of the Southern Lion Movement of China”, “the hometown of Chinese folk art”, and the birthplace of intangible cultural heritage such as Cantonese opera, Nanshi Nanquan, etc. Outstanding figures such as Wong Fei-hung, Wing Chun master Liang Zan, Ip Man and his brother Bruce Lee, and famous doctor Li Guanghai were also cultivated here. Lion dance, Cantonese opera, woodblock New Year pictures, paper-cutting, lion heads, colorful lanterns… The precious intangible cultural heritage adds the charm of Lingnan culture to the “Foshan Ancient Town”.
These precious intangible cultural heritage cultures are still bright and lively in the folk cultural activities held in the jurisdiction of Zumiao Street. Every year, the 10th day of the first lunar month, the Northern Emperor’s birthday, the Six Towers Temple Fair, the 28th day of the September 20th day of the first lunar month, the Autumn Scenery of Foshan will attract hundreds of thousands of people from all over the Pearl River Delta River and even overseas Chinese to participate.
The first new breakthrough in cultural and creative peripheral gifts
The relevant person in charge of Zumiao Street said that the street will rely on the deepest area of the old city.a href=”https://funnybookish.com/”>Cinema‘s Lingnan cultural heritage, as well as resources such as Zumiao Business District and Guorui District Business District, continuously optimize and improve the old city’s revitalized tourism routes, connect the precious historical and cultural resources of the old city, actively explore the integration of culture, business and tourism, and build it into an important window for the Greater Bay Area to showcase Lingnan culture to the world.
The holding of the Tapo Temple Fair can be said to be an innovative practice of the above concept. With the help of the power of “Internet + H5”, this Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”, driving offline commercial consumption through online drainage, allowing more commercial giants to see the Zumiao Business District as the key regional role of the integration of culture, business and tourism in Chancheng District, and gives birth to more cross-border integration and exploration possibilities for future cross-border integration and exploration and innovation.
In addition, this year’s national cultural and creative gifts of the Tower Temple Fair are also a new breakthrough. This is the first time that the Tapo Temple Fair has launched cultural and creative peripheral products. Next, Zumiao Street will deeply explore its own cultural connotation, create an IP image exclusive to Foshan Chudi, actively encourage the research and development of tourism characteristic products, promote the benign interaction between tourism product production and tourism industry development, and make every effort to enrich the connotation of the whole-region tourism demonstration zone.