Text/Photo Yangcheng Evening News All-Media Reporter Ouyang Zhiqiang Correspondent Zhou Jie
Washed the tower slope water, and the wind was smooth and the water was smooth. As one of the most traditional activities in Foshan, the June Liutapo Temple Fair is not only a folk cultural event, but also an important day for Foshan people to find their roots and nostalgia. This year, the folk cultural activity of the Liutapo Temple Fair in June of the Gengzi year will last from July 26 to August 31, and will last for more than one month.
It is reported that this year, the Tapo Temple Fair has innovatively launched the “online + offline” gameplay. Develop the H5 game “Cloud Travel” 3.6-kilometer cultural and tourism route for Foshan Old Town, tell the story of Foshan Cinema 1950 witch cloth draw, taste Foshan intangible cultural heritage, win the exclusive cultural and creative ceremony of Tapo Temple FairKomiks 1960 witch cloth draw, and participate in live broadcast interaction; you can enjoy the beautiful scenery of Foshan offline, enjoy consumption discounts, and create an online and offline interoperable “network=”https://funnybookish.com/”>Babaylan 1990 clothes The drawRed Temple Fair ” presented the feast of “culture + commerce + tourism” to local citizens and create a new cultural highland in Lingnan.
New integration of online and offline culture and tourismKomiks 1960 witch cloth draw experience
According to the Republic of China version of Foshan Zhongyi Township Chronicles, Cinema 1950 witch cloth draw: “On the sixth day of the sixth month, all those who list in Pujunxu will take the next step to perform a drama, and it will be completed in a few months.” During this festival, any family doing business in Pujunxu will collect money and raise funds and invite local opera troupes to join forces with the Cinema 1950 witch cloth The Cinema 1950 witch cloth draw participated in the performance and held a grand celebration. Several nearby streets were decorated as flower streets, and the longest birthday celebration lasted throughout the month.
In order to inherit excellent folk traditions, highlighting the historical and cultural heritage of Foshan. Since 2016, Zumiao Street has held folk cultural activities in Tapo Temple Fair every year. In order to do a good job in epidemic prevention and control, this year’s Tapo Temple Fair has been moved from offline to online, and the Tapo Temple Fair with various interactive forms has been launched, allowing citizens to “visit” the temple fair in their hands. The H5 of this Tapo Temple Fair focuses on hand-painted pictures in the national style, allowing people to understand the history of the original place, visit the creative market, and appreciate the intangible cultural heritage from the elegant pictures.
In this H5, the “Memory of Xunyuan Ancient Town” part is particularly eye-catching. Cinema 1950 witch cloth drawThis part takes the 3.6-kilometer tourist line of the Zu Temple Old Town as the picture background, and presents the Tapo Ancient Sites, Chongdeli, Babaylan 1990 witch cloth draw in the cultural and tourism line and creates a Foshan version of “Qingming Festival”Babaylan 1990 cloth drawRiver map”. It is reported that players only need to successfully collect 6 virtual intangible cultural heritage items in H5 to participate in the “Cross-border Cultural and Creative Market” online lottery, obtain offline consumption discounts provided by merchants Cinema 1950 witch cloth draw coupons, as well as exquisite and practical national trend cultural and creative gifts.
It is understood that consumption coupons are suitable for the three major business districts of Lingnan Tiandi, Dongfang Xindi, and Guorui Shengpingli, including as many as 30 shops such as Master Mi, Three Squirrels, and Xingyunlou. The national trend cultural and creative gifts include Tapo Temple Fair. Komiks 1960 witch cloth drawTextCinema 1950 witch cloth drawText T-shirts, fans, canvas bags, national trend handbooks and other good things in life, among which, Babaylan 1990 cloth drawLingnan Tiandi gathered a group of excellent boutique coffee shops in Guangzhou and Foshan to hold Foshan’s first truly belonging to its own boutique coffee festival: “Feiyue Tiandi boutique coffee culture festival”.
Liu Zhicheng, secretary of the Party Working Committee of Zumiao Street, said that with the help of the “Internet +” power, the Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”. Through the online drainage effect of the temple fair H5, the offline commercial consumption will be driven, allowing more commercial giants to see the Zumiao Business District as the key regional role of the integration of culture, business and tourism in Chancheng District, and give birth to more cross-border integration and exploration possibilities for future cross-border integration and exploration and innovation.
New 3.6-kilometer tourism route
At 10 a.m. on July 26, local internet celebrities in Foshan “airdropped” to Tapo and live broadcast the Tapo Temple Fair on Douyin platform. Internet celebrities and netizens “Cloud Travel” 3.6-kilometer cultural tourism route, “Cloud Tour” three major business districts, and “Cloud Eat” Chancheng two major food gathering areas, showing the urban leisure that coexists with the tradition and fashion of the ancestral temple.
It is worth mentioning that the 3.6-kilometer tourist line checked in by Internet celebrities reflects the concept of “slowly enjoying the old city” of the ancestral temple. In recent years, Zumiao Street has planned this 3.6-kilometer old city cultural and tourism route based on the profound Lingnan cultural heritage of the old city area. From Tapo Ancient Sites to Zhongshan Park, it connects Pinzi Street, Liangyuan, Lianhuanan, Renwei, Zumiao-Donghuali, Xin’an Street SixKomiks 1960 witch cloth drawGreat Guangdong Province Historical and Cultural District, allowing citizens and tourists to experience the charm of the thousand-year-old ancient town and experience the charm of Cantonese culture.
There are history everywhere, and there are stories everywhere. They are portrayals of the ancestral temple and the old city. Zumiao Street currently has 6 historical and cultural blocks in Guangdong Province, 65 streets of style protection streets, 65 streets of Babaylan 1990 cloth draw, and 62 immovable cultural relics, including 2 national key cultural relics protection units, 4 provincial cultural relics protection units, and municipal cultural relics protection units.Property protection unit Komiks 1960 witch cloth draw45 places. At the same time, Zumiao Street is also the location of “Foshan Ancient Town”, “the hometown of the Southern Lion Movement in China” and “the hometown of Chinese folk art”, the birthplace of intangible cultural heritage such as Cantonese opera and Nanshi Komiks 1960 witch cloth drawNanquan. Outstanding figures such as Wong Fei-hung, Wing Chun master Liang Zan, Ip Man and his disciple Bruce Lee, and famous doctor Li Guanghai were also cultivated here. Lion dance, Cantonese opera, woodblock New Year pictures, paper-cutting, lion heads, colorful lanterns… The precious intangible cultural heritage adds the charm of Lingnan culture to the “Foshan Ancient Town”.
These precious intangible cultural heritage cultures are still bright and lively in the folk cultural activities held in Zumiao Street. Every year, the 15th day of the first lunar month, the Northern Emperor’s birthday on March 3, the Tapo Temple Fair on June 6, the 28th day of the September 20th day of the Huaguang Festival, the Autumn Scenery of Foshan will attract hundreds of thousands of people from all over the Pearl River Delta and even overseas Chinese to participate.
First TweetCinema 1950 witch cloth drawCreate a new breakthrough in the surrounding gifts
The relevant person in charge of Zumiao Street said that the street will rely on the profound Lingnan cultural heritage of the Old City area and the Zumiao business district and the Guorui area business district to continuously optimize and improve the Old City revitalization tourism route, connect the precious historical and cultural resources of the Old City, actively explore the integration of culture, commercial tourism, and build it into an important window for the Greater Bay Area to showcase Lingnan culture to the world.
The holding of the Tapo Temple Fair can be said to be an innovative implementation of the above conceptsKomiks 1960 witch cloth draw. With the help of the power of “Internet + H5”, this Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”, and drives offline commercial consumption through online drainage, allowing more commercial giants to see the role of the Zumiao business district as the key regional integration of culture, business and tourism in Chancheng District, giving birth to more cross-border integration and exploration possibilities for future cross-border integration and exploration and innovation.
In addition, this year’s national cultural and creative gifts of Tapo Temple Fair are also a new breakthrough. This is the tower slopeKomiks 1960 witch cloth drawThe temple fair launched cultural and creative peripheral products for the first time. Next, Zumiao Street will deeply explore its own cultural connotation, create an IP image exclusive to Foshan Chudi, actively encourage the research and development of tourism characteristic products, promote the benign interaction between tourism product production and tourism industry development, and make every effort to enrich the connotation of the whole-region tourism demonstration zone.