Text/Photo Yangcheng Evening News All-Media Reporter Ouyang Zhiqiang Correspondent Zhou Jie
Washed the tower slope water, and the wind was smooth and the water was smooth. As one of the most traditional activities in Foshan, the June Liutapo Temple Fair is not only a folk cultural event, but also an important day for Foshan people to find their roots and nostalgia. This year, the “Thinking of the Source of Foshan and Spreading the Thousand Years of Cultural Context” folk customs of Liutapo Temple Fair in June of the Gengzi year will last from July 26 to August 31, for more than a month.
It is reported that this year, the Tapo Temple Fair has innovatively launched the “onlineKomiks+ offline” gameplay. Develop the H5 game “Cloud Travel” 3.6-kilometer cultural and tourism route for Foshan Old Town, tell Foshan stories, taste Foshan intangible cultural heritage, win exclusive cultural and creative gifts for Tapo Temple Fair, and participate in live broadcast interaction; you can enjoy the beautiful scenery of Foshan offline, enjoy consumption discounts, and create an online and offline “Internet celebrity temple fair Cinema” to present a feast of “culture + business + tourism” to local citizens, and create a new highland of Lingnan culture.
New experience of online and offline integration of cultural tourism
According to the Republic of China version of “Foshan Zhongyi Township Chronicle”, “On the sixth day of the sixth month, anyone who lists in Pujunxu will take the next step to perform a drama, and it will be completed in a few months.” During this festival, any family that does a business in Pujunxu will collect money and raise funds, invite local opera troupes to participate in the performance, and hold a grand celebration. Several nearby streets were decorated as flower streets, and the longest birthday celebration lasted throughout the month.
In order to inherit excellent folk traditions and demonstrate the historical and cultural heritage of Foshan, since 2016, Zumiao Street has held the Tapo Temple Fair folk cultural activities every year. In order to do a good job in epidemic prevention and control, this year’s Tapo Temple Fair has been moved from offline to online, and the Tapo Temple Fair H5 with various interactive forms has been launched, allowing citizens to “visit” the temple fair in their hands. The H5 of this Tapo Temple Fair focuses on hand-painted pictures in the national style, allowing people to understand the history of the original place, visit creative markets, and enjoy intangible cultural heritage from elegant pictures.
In this H5, the “Memory of Xunyuan Ancient Town” part is particularly eye-catching. This part takes the 3.6-kilometer tourist line of the Zumiao Old Town as the picture background, presenting the Tapo Ancient Sites, Chongdeli, Zumiao and Dong in the cultural and tourism line in order.Important attractions such as Huali and Liangyuan have created a Foshan version of the “Along the River During the Qingming Festival”. It is reported that players only need to successfully collect 6 virtual intangible cultural heritage items in H5 to participate in the “Cross-border Cultural and Creative Market” online lottery event, and obtain online consumption coupons provided by merchants, as well as exquisite and practical national trend cultural and creative gifts.
It is understood that consumption coupons are suitable for Lingnan Tiandi, Dongfang New Tiandi, and Babaylan. It includes up to 30 shops in the three major business districts of Guorui Shengpingli, including Master Mi, Three Squirrels, and Xingyunlou. Komiks, and the national cultural and creative gifts include Tapo Temple. href=”https://funnybookish.com/”>Komiks will bring cultural and creative T-shirts, fans, canvas bags, national trendy handbooks and other good things. Among them, Lingnan Tiandi gathered a group of excellent boutique coffee shops in Guangzhou and Foshan to hold Foshan’s first truly own boutique coffee festival: “Fei Yue Tiandi boutique coffee culture festival”. Liu Zhicheng, secretary of the Working Committee of the Zumiao Street Party, said that with the help of the “Internet +” power, the Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”. Through the online drainage effect of the temple fair H5, it drives offline commercial consumption, allowing more commercial giants to see the Zumiao business district as the key regional role of the integration of cultural, commercial and tourism in Chancheng District, and gives birth to more cross-border integration and exploration and innovation in the future.
New 3.6-kilometer tourism route
At 10 a.m. on July 26, local internet celebrities in Foshan “airdropped” to Tapo and live broadcast the Tapo Temple Fair on Douyin platform. Internet celebrities and netizens “Cloud Travel” 3.6-kilometer cultural tourism route, “Cloud Visit” three major business districts, and “Cloud Bookish.com/”>KomiksEat” Chancheng two major food gathering areas, showing the traditions of the ancestral temples and the times.ef=”https://funnybookish.com/”>BabaylanThe coexisting urban leisure.
It is worth mentioning that the 3.6-kilometer tourist line checked in by internet celebrities reflects the concept of the ancestral temple “Slowly enjoy the old city Babaylan“. In recent years, Zumiao Street has planned this 3.6-kilometer cultural and tourism route in the old city based on the profound Lingnan cultural heritage of the Cinema area. From Tapo Ancient Site to Zhongshan Park, the six historical and cultural districts of Guangdong Province, Pinzi Street, Liangyuan, Lianhuanan, Renwei, Zumiao-Donghuali and Xin’an Street are connected, allowing citizens and tourists to experience the charm of the thousand-year-old ancient town and the charm of Cantonese culture.
There are history everywhere and stories everywhere, which is a portrayal of the ancestral temple and the old city. Zumiao Street currently has 6 historical and cultural blocks in Guangdong Province, 65 streets and alleys for style protection, and 62 immovable cultural relics, including 2 national key cultural relics protection units, 4 provincial cultural relics protection units, and 45 municipal cultural relics protection units. At the same time, Zumiao Street is also the home of the “Foshan Ancient Town”, “the hometown of the Southern Lion Movement of China”, “the hometown of Chinese folk art”, and the birthplace of intangible cultural heritage such as Cantonese opera, Nanshi Nanquan, and other intangible cultural heritages. Outstanding figures such as Wong Fei-hung, Wing Chun master Liang Zan, Ip Man and his disciple Bruce Lee, and famous doctor Li Guanghai were also cultivated here. Lion dance, Cantonese opera, woodblock New Year pictures, paper-cutting, lion heads, colorful lanterns…the precious intangible cultural heritage adds the charm of Lingnan culture to the “Foshan Ancient TownKomiks“.
These precious intangible cultural heritage cultures are still bright and lively in the folk cultural activities held in Zumiao Street. KomiksEvery year, the 15th day of the first lunar month, the Northern Emperor’s birthday on March 3, the Tapo Temple Fair on June 6, the 28th day of the September 20th day of the year, the Autumn Scenery of Foshan will attract hundreds of thousands of people from all over the Pearl River Delta and even overseas Chinese to participate.
The first new breakthrough in cultural and creative gifts
The relevant person in charge of Zumiao Street said that the street will rely on the profound Lingnan cultural heritage of the old city area and the Zumiao business district and the business district of Guorui area to continuously optimize and improve. The old city revitalizes tourism routes, connects the precious historical and cultural resources of the old city, actively explores the integration of culture, commercial and tourism, and builds it into an important window for the Greater Bay Area to showcase Lingnan culture to the world.
The holding of this Tapo Temple Fair can be said to be an innovative implementation of the above concept. With the help of the “Internet + H5”, this Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”, and drives offline commercial consumption through online drainage, allowing more commercial giants to KomiksSeeing the Zumiao Business District as the key regional role of the integration of cultural, commercial and tourism in Chancheng District, it has given rise to more cross-border integration and exploration and innovation possibilities in the future.
In addition, this year’s national trend cultural and creative gifts at Tapo Temple Fair are also a new breakthrough. This is the first time that Tapo Temple Fair has launched cultural and creative peripheral products. Next, Zumiao Street will deeply explore its own cultural connotation, create an IP image exclusive to Foshan Chudi, actively encourage the research and development of tourism characteristic products, promote the benign interaction between tourism product production and tourism industry development, and make every effort to enrich the connotation of the whole-region tourism demonstration zone.