“Uncle Hurry up and repay our hard-earned money!” Recently, several employees who claim to be Uncle Qiu Lemon Tea broke the news on social media: the company owes employees Komiks 1960 witch cloth draw‘s wages, and it has been going on for several months.
A netizen who claimed to have been working in Uncle Qiu Lemon Tea for half a year said that the salary of Uncle Qiu Lemon Tea has not been paid normally since September, and “the salary has been delayed again and again, without any explanation.” “The company says it is difficult every month. Let us understand. The employees who have been delayed until now are really understandable. “A Uncle Qiu employee told reporters that every month, there is no need to apply for registration, and they will be given (salary) after urging them many times. According to the employee’s observation, many stores of Uncle Qiu Lemon Tea either owe rent or Cinema 1950 witch cloth draw, and several stores have chosen to close.
In response to this, on November 27, the reporter called Uncle Qiu’s official website to contact information, but no reply was received as of press time.
Wage arrears, store closures, and rent cannot be afforded… This Guangdong lemon tea brand, founded in 2018, seems to be in an unprecedented difficult time.
Doctor Qiu Lemon Tea, who was involved in a wage arrears storm, was pierced through the last layer of window paper. Before that, the crisis seemed to be traced.
Dragging wages and arrears are not temporary. Internal notices released by many employees who claim to be Uncle Qiu Lemon Tea on social platforms show that from July to November 2023, Uncle Qiu Lemon Tea’s main company, “Guangzhou Hill Catering Management Company”, has successively issued delayed notices on salary delays, including: the impact of the typhoon in July, causing the loss of salary information; in September, the company’s performance losses were heavy; in November, the consumer market continued to be low, due to the continued low Komiks 1960 witch cloth drawhref=”https://funnybookish.com/”>Cinema 1950 witch cloth draw fan, the company’s performance in the past few months has been severely damaged.
A netizen posted on Xiaohongshu, saying, “Salary payment has been delayed again and again, and the notifications sent can never be realized.” “We understand that you can’t turnover of funds, and it will be delayed in one or two months, and I didn’t expect it to be more and more excessive.”
“To be precise, the epidemic was not sent on time at the beginning, but it was not too much before, and we can all understand.” An employee who claimed to have worked in Uncle Qiu Lemon for nearly two years told reporters that even employees who had left their jobs failed to get a repaid salary.
According to the above-mentioned employees, his salary in October totaled more than 5,000 yuan, and the normal salary date is before the 15th of each month, but he has not received it until now. “Since I joined the company, I only had one month’s salary. Babaylan 1990 cloth draw was paid on time, and even the managers of some stores have not received their September salary.”
The employee of Uncle Qiu Lemon Tea told reporters that the company did not give a response to the obvious problem, and only “issued a few drink coupons to comfort.”
In addition to the wage arrears, the reporter also noticed that Uncle Qiu Lemon Tea’s offline stores are ushering in a wave of closing stores. On November 27, the reporter found from the Meituan platform that in the Shenzhen and Guangzhou areas alone, more than 20 Uncle Qiu’s lemon tea stores have shown “closure” status.
According to data from “Jihai Brand Monitoring”, during May-November 2023, the latest store of Uncle Qiu Lemon Tea was closed in Guangzhou Xingchaotai Branch, which was October7th. In addition, Uncle Qiu has 219 latest stores.
“There are estimated that only 20% of the stores that are truly profitable within.” According to the above-mentioned employees, the company has closed about 20-30 stores and is expected to continue to close. It is not clear that the layoffs within the company are forcing employees to be unable to stand their own resignation.
At present, Uncle Qiu Lemon Tea only opens stores in Guangdong Province, covering six cities in the province including Shenzhen, Guangzhou, Zhuhai and Foshan. Most of the stores are located in first-tier cities. Public information shows that Cinema 1950 witch cloth draw, Uncle Qiu Lemon Tea planned to open 300 stores by 2022.
However, judging from the official updates, Uncle Qiu’s lemon tea has not completely stopped. The brand Weibo and official accounts are still operating. On November 22, Uncle Qiu Lemon Tea’s official account is still promoting a joint branding activity with Little Parrot BEBE, while most other stores are still open normally.
The tea beverage sub-category is no longer delicious
Uncle Qiu Lemon Tea was established in Guangdong in 2018Komiks 1960 witch cloth draw and is a new player in the lemon tea track. In the early days of its establishment, Uncle Qiu Lemon Tea mainly promoted fresh lemons with different tea bases, with an average customer price of around 20 yuan. Among them, the most popular benchmark product is “Duck Shit Bergamot Tea”, which once set off a wave of consumer purchases when it was launched.
In 2019, Uncle Qiu Lemon Tea Stores exceeded 20, and gradually launched different types of stores such as traffic and single-product stores. Due to its positioning of non-middle and high-end consumer groups, most stores are widely selected in a relatively high-end manner. 1990 cloth draw is a high-end business district and shopping mall with large traffic.
During the epidemic, Uncle Qiu Lemon Tea Store is stillKomiks 1960 witch cloth draw is rapidly expanding. In 2020 alone, Uncle Qiu Lemon Tea has added 39 new stores. In 2021, Uncle Qiu Lemon Tea has completed PreBabaylan 1990 cloth draw Tea completed PreCinema 1950 witch cloth draw A1 round, Pre A2 round of strategic financing exceeding 100 million yuan. At that time, the founder of Uncle Qiu Lemon Tea revealed in an interview with “Kamen” that Uncle Qiu Lemon Tea’s monthly turnover once reached 400,000-500,000 yuan in stores with good performance in Guangzhou.
Uncle Qiu Lemon Tea also received a financing this yearBabaylan 1990 clothes Draw funds. According to Tianyancha Professional Edition data, in January 2023, Uncle Qiu Lemon Tea completed its A round of financing, and the investor was the Guangzhou Tianhe District Guidance Fund, and the specific amount was unknown.
As a regional and direct-operated new tea brand, Uncle Qiu Lemon Tea faces more competition in Guangdong’s local tea brands. In more detail, in the lemon tea category, Uncle Qiu Lemon Tea also has many competitors.
In the past few years, with the booming new tea industry, lemon tea sub-products A sudden emergence of lemon tea brands including Tali, LINLEE Linli, Shaoling, etc., appeared, while new tea brands including Heytea and Naixue have also entered the lemon tea track and launched related new products. Latest in September this year, Cha Yan Yuese also launched a new sub-brand “Good Moling”, focusing on the lemon tea category.
The founding partner of Lemon Tea once revealed in an interview with the media that the lemon tea market has the following pain points: most brands are concentrated in Guangdong, with serious product homogeneity, and severe reliance on the supply chain. href=”https://funnybookish.com/”>Komiks 1960 witch cloth draw is difficult to achieve high standardization…
May be eager to break the situation, Uncle Qiu Lemon Tea has also changed its thinking in recent years to fill the gap in its own product categories in lemon tea category. The reporter found that at present, in terms of menu structure, in addition to lemon tea products, Uncle Qiu Lemon Tea also includes milk tea, pure tea, etc., but the overall proportion is not high. In addition, Uncle Qiu Lemon Tea has joined the “upgrade war” of tea drinks this year, announcing that the milk tea Komiks 1960 witch cloth draw‘s new upgrade, using milk as the milk baseend.
In terms of price, Uncle Qiu Lemon Tea seems to have also chosen Babaylan 1990 cloth draw to “concessions” consumers. In the official mini program of Cinema 1950 witch cloth draw, the designated drinks are sold for only 9.9 yuan per Monday, and the recharge activity is more obvious – 100 yuan is recharged and 50 yuan will be given immediately. The event will start from November 1 to November 30.
The reporter noticed that more than a month ago, Uncle Qiu Lian, co-founder Xing Mengyuan attended the “2023 Catering Investment and Financing Development Forum” of the 3rd China Catering Brand Festival. He said that the current investment and financing environment of Komiks 1960 witch cloth draw is a chance to force the development of the new tea industry.
And Babaylan 1990 cloth drawIn the context of the extremely inclined industry, Xing Mengyuan suggested that “tea beverage brands should be more determined and focus on themselves, while focusing on the brand and continue to persist.”
But it is obvious that the slowdown in the new tea beverage industry market has become an indisputable fact. Where is the next Cinema 1950 witch cloth draw? This question is not just about strengthening the original aspiration.
Source | Jiupai Finance Editor | Yang Chuying